education

BFA, Graphic Design and Typography
Mason Gross School of the Arts, Rutgers University New Brunswick, NJ

work experience

Graphic Artist, Art Director, Online Media Maker

Specializing in identity, outreach, and marketing creation for all types of small businesses, non-profits, and community-based groups. My goal is to quickly provide top-quality concepts and effective user-focused designs that will ultimately benefit my client’s mission. I help achieve their goals through a blending of highly creative solutions, social marketing initiatives, and online campaigns to communicate who they are, what they do, and why they do it best. Some recent organizations include Inscriptu, SEIU, Center for Policy Initiatives, Bryn Mawr Rehab Hospital, and the Delaware Children’s Museum.

november 2021 – november 2022

Art Director

Fulfilled the role of Art Director for the online version of the site’s magazine, including each issue’s layout, look, design, and production. This position was for the last 6 issues of the online edition, ending in 2022.

january 2019 – september 2019

Creative Director

As Creative Director, I utilized my years of professional design practice in visual marketing, nonprofit advertising, and creative development to help the team realize the organizations’ future aims and goals. In my time there I worked with such clients as Local 145, Ozobot, and Holly Drive Leadership Academy.

Educator

Digital Gym Digital Bootcamp Educational Series – I was invited to teach a series of “brown bag” lunch time workshops at the Media Arts Center of San Diego which focused on Identity Development, Basics of Digital Design, WordPress 101, Google Analytics, Email Marketing, Microsoft PowerPoint, Microsoft Word, and Photoshop 101 & 102.

In August of 2014, I joined the team at the Digital Gym again to teach a Marketing 101 class covering branding, digital marketing, and social media to an audience of new business dreamers at the International Rescue Committee, put together by the collective energies of the Digital Gym, LISC, SBDC, and IRC.
Learn more about the classes here.

Co-Author

Co-authored a 190-page textbook entitled The New Graphic Design School: A Foundation Course in Principles and Practice with my University professor, Dr. Sheena Calvert. My focus involved Web and Internet Technologies, Print Production Issues, Digital Printing, Desktop Programs and Commercial Applications. The book was sold in a variety of different languages to Universities and Colleges around the globe and is available on Amazon.
Read more here.

Freelance Art Director and Graphic Artist

Offered my services as a Freelance Art Director and Graphic Artist both on- and off-site in the Philadelphia Metro Area. I worked with the creative minds at such agencies and design firms as Incompra Design, The Rickard Group, and Stratus Communications, to create full-scale marketing and promotional campaigns incorporating print, web, multimedia, TV, and radio for healthcare facilities, Fortune 500 clients, special community projects and fundraisers, as well as educational institutions and non-profit campaigns. Such clients included Verizon, Kimberly-Clark, The University of the Arts, The Girl Scouts of America, The Internet Society, and Drexel University.

Design Associate

Hired directly as an Associate to the Art Directors after successfully completing a one year, 6-credit internship through Rutgers University at Parlour Design in New York City. I assisted with multiple projects, from layout to image work for a wide range of clients including: The American Museum of Natural History, Channel 13, The Digital Club Network Online Music Festival, Gay Men’s Health Crisis, and The National Foundation for Jewish Culture.

Publications Manager

Provided art direction, creative development, annual update and production management of over 250 department publications per academic year for Rutgers University, I was hired as the department’s Publications Manager and Art Director, creating University-based materials promoting student organizational projects.

Design Manager

Lead Designer and Production Coordinator for all the health education publications of the Rutgers University Health Services Department in charge of annual workload including general project development, creation of print and production schedules, oversee of design of all the Department of Health Education’s brochures, pamphlets, advertisements and flyers.

Freelance Graphic Artist

During these years I worked independently for a variety of friends and pro-bono clients, landing my first design job at Laserwave Communications which specialized in $99 logos.

highlights

• Child Care Providers United – Created a multi-year visual campaign to help successfully pass comprehensive legislation (AB 378 Limón, 2019) that secures Child Care Providers right to negotiate with the state through their union in CA.
• Bryn Mawr Rehab’s Art Ability Exhibition, 2008–2018 – For 10 years I generated all of the exhibition’s advertising and outreach materials, which has garnered over $250,000 in donations for the hospital.
• Bankers Hill Business Group’s Arts & Craft Beer Festival, 2017 – Worked on an advertising campaign that attracted over 500 guests and generated $11,000.
• Dharma Bum Temple “A New Home” Campaign, 2016 – I created a multi-stage outreach campaign to successfully help raise over $500,000 to open a new temple.
• The Campaign to Expand Delaware Hospice, 2006 – I worked on a multi-stage Capital Campaign raising over $4 million to expand a hospice in Delaware.
• The Campaign for the Delaware Veterans Home, 2005 – I designed materials for a fundraising drive generating over $1 million dollars to kickstart a campaign for a veterans hospice in Delaware.
• Delaware Children’s Museum, 2006 – I worked on a multi-faceted Capital Campaign that won a $2 million dollar development grant to build a children’s museum in Delaware.

awards

Over the years I have picked up a few awards here and there:

• Beverly Hills Books Awards – Winner, Interior Design: Non-Fiction – 2014
• International Book Awards Winner – Finalist, Best Interior Design  – 2014
• Indie Book Awards – Winner, Best Overall Design – 2014
• Admissions Marketing Report Admission Awards (UArts) – 2004, 2005
• Philadelphia Addy’s 2004 Bronze for Direct Markteting (UArts) – 2004
• StockVisuals – Featured Artist – October 2004
• DesignFirms – Overall Best Site Award (anoki.net) – 2004
• Philly Gold 2003 Award for Best Educational/Non-Profit Website (UArts) – 2003
• College Avenue Student Center Poster Campaign Contest Winner – 1999
• Allentown High School Journalism Award – 1995

certifications

• Google Display Search Certification – Google Academy
• Google Display Ads Certification – Google Academy
• Google Analytics Individual Qualification – Google Academy
• Google Analytics for Power Users Certification – Google Academy
• Accessibility for Web Developers Certification – SiteImprove 
• Design Thinking: Beginners Certification (with a Top 10% Distinction) – Interaction Design Foundation (IDF)
• User Experience: Beginner’s Course (with a Top 10% Distinction) – Interaction Design Foundation (IDF)

technical skills

I am highly skilled in digital typography and layout; illustration and all levels of branding development; large and small publication creation; photo correction and editing; on-site photo shoots as well as all aspects of pre-press and high-volume output, both traditional offset and digital. 

I have an ever growing interest and experience with such
up-to-date internet-based technologies as:

• 3D image creation and animation
• A.I.-assisted art and content creation
• Chatbot advancements
• Web3 innovations

Being a member of the generation that produced the internet, I have stayed at the forefront of Social Media Marketing, Search Engine Optimization, and UX/UI development, utilizing such tools as:

• Buffer, Hootsuite
• Asana, Redbooth
• MailChimp, Constant Contact
• Google AnalyticsGoogle Tag Manager
• Google My Business, Yelp
• Ecwid
• Slack
• Discord
• EngageBay
• Hubspot

I have an excellent understanding of the Apple, Microsoft Windows, Ubuntu, Android, and iOS systems, from hardware to software, and proficient in the use of all major design and office software:

• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Adobe Animate
• Adobe Character Animator
• Adobe Audition
• Adobe After Effects
• Adobe Premiere
• Adobe Dimensions
• Adobe Lightroom
• Adobe Spark
• Blender
• Affinity Designer
• Affinity Photo
• Voxedit
• skEdit
• Microsoft Word, PowerPoint, Excel
• Prezi