Over the years there has been a main focus to the types of work I feel I excel at and am most happiest doing: projects that change the world for the better. From behind the scenes, I enjoy helping groups of volunteers and organizations hone and plan their visuals and outreach to make sure their messages are heard, their events are packed, and their positive presence in the community felt.

With all that is going on in the world, here are some ways I’ve been able to help people recognize, respond, and react together:

SEIU Lobbying Materials

I have worked with the local and California-wide SEIU for a while now creating materials and visuals for their various endeavors and events. The vacillatory political climate these days has spawned a variety of focused lobbying campaigns coordinating members around the Congressional recess to lobby for immigration, educational, and women’s protections. Below are some of the materials that went out en masse to help get their message across.

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Darryl Issa Community Town Hall Ad

A sudden yet surprising ad I did for a community campaign to get Representative Darryl Issa to a townhall meeting in California turned out to surprise me! Although it was a very straightforward full-page newspaper ad, it got coverage far and wide for the intensity of the proposal. In the end, the ad was detailed on KPBS and GQ, as well as thoroughly discussed on the Rachel Maddow show. It garnered so much attention the audience counted in the thousands at the townhall.

A New Home for the Dharma Bum Temple

If you asked me if I really thought we’d be able to raise over $500,000 to open up a new Dharma Bum Temple in University Heights, San Diego using only a design and a site, I’d scratch my head and say quizzically “Maybe?” Well, we did it! Six months ago Jeff Zlotnik approached me with a dream and we worked with a tight knit team with no budget to make it a reality… as grassroots as it comes. Utilizing a logo, website, Facebook and email advertising, and a lot of tenacious marketing saavy, the team was able to take the materials I gave them and organize over 1,100 people to come together and believe in Jeff’s dream with him.

The temple officially opened on April 15th, 2017.

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WorldBeat Center Haiti Refugee Support

The WorldBeat Cultural Center is an amazing cultural hub that works to educate and protect the collective and indigenous cultures and habitats that make up San Diego, but they don’t stop there. Their mission includes all people, and so they naturally have taken on the plight of migrating Haitians as they await entry through Tijuana, escaping an arduous trek from economic depression and hardship. Over the summer I worked with them to create a Facebook/Causevox campaign that is used to garner ongoing financial and material donation support from the community.

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WorldBeat Center’s Children’s Summer Camp Fundraiser

This summer I also helped the team at the WorldBeat Cultural Center fundraise enough money via Facebook, Twitter, email, and text-based donations to sponsor 15 kids for their Children’s Summer Camp. The fully stocked, multi-week S.T.E.A.M. focused educational summer camp gives the inner city children of San Diego another option to keep their minds sharp and energy high.

I was happy to see how quickly a successful campaign could be formed through the use of flyers, social media, and a Causevox landing page.

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Partners In Prevention Re-Branding

It’s also important to reach past your own neighborhood’s borders to make sure that people near you and far have what they need to make their communities stronger and healthier. I have been working for a few years now with a collection of drug prevention and youth enrichment coalitions (The Hudson County Coalition, The Lindsey Meyer Institute, The Rutherford Community Prevention Coalition) that all officially fall under one umbrella organization: The Partners In Prevention.

After taking care of the branding and online representations for these branch groups, I was happy to take a turn at re-branding the unifying body. A logo invoking an image of a tree that also yields a larger figure supporting other figures  seemed appropriate. See below how the design flowed out to their annual report and website.