anoki.net

Mason Gross School of the Arts, Rutgers University
New Brunswick, NJ
BFA, Graphic Design and Typography

Co-founder of two design business projects: incompra design and anoki.net.

Since 2004, I have worked at incompra design to help organizations communicate who they are, what they do, and why they do it best. This freelance-driven business we created evolved from the partnership of Sara Hodgson and myself, combining over 25 years of personal experience in advertising, marketing, graphic design, online development, and nonprofit communications. In the last 6 years, our portfolio has grown with printed materials, fundraising strategies, marketing initiatives, and online interfaces that exceeded the clients expectations, on time and within budget.

anoki.net is the collected body of work I have done with incompra as well as paid-for and charity projects done independently or with a variety of studios/agencies since 2002.

In 2009, I was very honored to co-edit a textbook entitled The New Graphic Design School: A Foundation Course in Principles and Practice with my old college professor Sheena Calvert, which was based on an previous edition by David Dabner. A soup-to-nuts textbook for first-year Graphic Design design students, I focused on creating and adding various new sections to the existing manuscript such as the Web and Internet Technologies sections, Print Production Issues and Digital Printing sections, Applications and Programs Sections, as well as the Commercial Applications sections. The book is being sold in a variety of different languages to Universities and Colleges around the globe and is available on Amazon. Learn more.

Freelance Art Director and Graphic Artist working both on- and off-site in the Philadelphia Metro Area. I worked with the creative minds at such agencies and design firms as Sara Hodgson Design, Stratus Communcations, and The Rickard Group, to create full-scale marketing and promotional campaigns incorporating print, web, multimedia, TV, and radio for such Fortune 500 clients as Verizon and Kimberly-Clark, special projects with Melmark, Bryn Mawr Rehab, and the Internet Society, as well as educational institutions and non-profit organizations as the Delaware Children's Museum, The Girl Scouts of America, and Drexel University.

Hired directly as an Associate to the Art Directors after successfully completing a one year, 6-credit internship through Rutgers University. I assisted with multiple projects, from Initial project set-up to layout and image work based on the Art Directors’ specifications, including various layouts for print media, advertisement creation, and Web site production for a wide range of clients including: The American Museum of Natural History, Channel 13, The Digital Club Network Online Music Festival, Gay Men’s Health Crisis, The National Abortion Rights League, and The National Foundation for Jewish Culture.

Providing art direction, creative development, annual update and production management of over 250 department publications per academic year, I was hired as the department's Publications Manager and Art Director, creating University-based publications promoting student organizational projects for Rutgers University.

Head Designer and Production Coordinator for all the health education publications of the Rutgers University Health Services Department in charge of annual workload including general project development, creation of print and production schedules, oversee of design of all the Department of Health Education’s brochures, pamphlets, advertisements and flyers.

During these years I worked independently for a variety of clients such as Laserwave Communications, The Rutgers Targum, and ReCreations Salon.

I have an ever growing understanding and command of such up-to-date internet-based languages as:

• HTML5
• Standards-based XHTML
• CSS3/CSS2
• Cascading Style Sheets
• JavaScript and Javascript libraries
• PHP
• AJAX
• Actionscript
• Content Management Systems
• E-commerce solutions
• Search Engine Optimization

I have an excellent understanding of the Macintosh and Personal Computing (PC) systems, from hardware to software, as well as the technical attributes of a variety of printers, scanners, digital cameras, and other peripherals.

I am highly skilled in photo correction and editing, very experienced with on-site photo shoots, identity/logo creation and development, and all aspects of pre-press and high-volume output.

Proficient in the use of all of your major design software:

• skEdit
• Macromedia Flash
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Quark Xpress
• Adobe Acrobat
• Macromedia Dreamweaver
• Microsoft PowerPoint
• Microsoft Word