Identity Development
iden•ti•ty (ī-ˈden-tə-tē) - noun 1a: sameness of essential or generic character in different instances, 1b: sameness in all that constitutes the objective reality of a thing.
Dr. Ted Eisenberg
Dr. Ted Eisenberg Logo
Dr. Ted Eisenberg Stationery
Dr. Ted Eisenberg Road side Billboard
Dr. Ted Eisenberg Direct Mailer
Dr. Ted Eisenberg Rack Brochure
Dr. Ted Eisenberg Powerpoint Presentation
I was initially approached by Dr. Ted Eisenberg to develop a high-end website to use in tandem with other online marketing initiatives he had in mind. Quickly this relationship developed into a full-scale identity project consisting of stationery materials, direct mailers, brochures, and road side billboards along major arteries coming and going from Downtown Philadelphia. Recently, I worked with Dr. Ted to develop a 24-slide PowerPoint presentation for a Global Plastic Surgery Conference in Dubai, which went off with great success. To this day new clients still refer to Dr. Ted’s billboards long after their run was over! To learn more about the Dr. Ted Eisenberg website, click here.
BellaVista Trattoria
BellaVista Logo Development
BellaVista Stationery and Gift Certificate
BellaVista One-Color Ads
BellaVista Window and Awning Signage
BellaVista 6-foot Vinyl Banner
BellaVista T-shirt Design
Opening in December of 2007, BellaVista Trattoria has quickly become one of the most successful restaurants in Wilmington, Delaware. Over one months time, I worked diligently with the proprietor/architect and her team to create an array of identity materials in preparation for opening day. You name it, I created it: full logo development, awning signage, pylon signange, store front window signage, vinyl banners, stationery, menus, advertisements, gift certificates, t-shirt designs and an upcoming site and e-newsletter campaign to launch this summer.
NO GOOD DESIGNS
NO GOOD Logos
NO GOOD One-Color Flyers
NO GOOD Pins
NO GOOD Stationery
NO GOOD Office Paperwork (Sell Sheet, Mailing Label, Receipt)


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NO GOOD Online Banner Ads
My own pet project, NO GOOD designs opened it's doors in 2004 and over the years I have created a variety of materials, both identity and product-based, to secure it's on-going success. As you can see in the gallery above, the focus was to create and retain the conceptual and stylitstic focus of NO GOOD througout all it's related materials, from manangerial assets to advertising elements. To learn more about the NO GOOD DESIGNS website, click here.