As of late I have been finding myself doing more and more strategic marketing work within the realm of email blasts and e-newsletters. They say no one will come to your house if they don’t know you’ve built it, so I have been collaborating with a variety of clients such as BellaVista Trattoria & Pizzeria and Marianne Mitchell and to create full-scale email marketing campaigns for the 2009 year.
Working within the style guide and branding schemes developed as we were creating their online presence, I’ve been strategizing with clients on the factors that most effect a successful email campaign: audience viability, topic and content conception, market-specific timing, list generation, creative management and analytics review. By using such HTML email services as MailChimp, Constant Contact, and good old hand-coded email techniques, I have been excited to see such a great return on my client’s investments as we use Google Analytics to pin-point certain target markets, interest and timing statistics, and develop forward-thinking plans for future emailers and supplemental marketing initiatives.
So, in order to keep a running gallery of these works so far, I have created a small page that I will update with quick shots of some of the emailers I’ve done. Have a look and let me know what you think!
Can you provide more insight into Constant Contact? I hear their ads all the time on the radio, and they seem like a very reputable company, but before I invest in an account I would like to get a few more first-hand opinions regarding their effectiveness. I hear that they work very hard to stay on the “white lists” to ensure that their emails go through. I take this as a very good sign. How is the customer service? And how easy is it to customize the look and feel of the email?
Thanks for any info you can provide. Feel free to respond here to email. Have a great day!