Creative Original
The Gritty: In today's business climate companies are dividing, re-organizing, or just closing up shop. When that happens, many proprietors are taking their hard work and starting up their own businesses which need a quick turn-around on a new concept, a new look, and a new way for clients to find them. Sarah Benoit was such an entrepreneur. When she called me and talked to me about her dream to continue to provide quality service to her clients, but with a more refined and focused team of associates, I was more than happy to jump on board to help realize that goal.
Starting with a new branding format, including logo, stationery, and style guide, I took cues from Ms. Benoit's tastes and worked with her to create a fun and energetic look and feel for her identity and online interface. using Wordpress, we developed a Content Management System that Ms. Benoit could use to modify the quickly growing content of her site and used Adobe Flash accents and interfaces thoughtfully in order to exhibit the fresh and “out-of-the-box” approach that she has become famous for.
All in all, this project became a perfect example of teamwork, creativity, and style working together to create an economical and effective indentity package to start off this new business.