Advertising Initiatives
ad•ver•tis•ing (ˈad-vər-ˌtīz-ing) - noun 1. the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
The University of the Arts Prospective Student Campaign
University of the Arts Junior Direct Mailer
University of the Arts Ads, Series 1
University of the Arts Ads, Series 2
University of the Arts Ads, Series 3
University of the Arts Counselors Brochure
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Shortly after moving to Philadelphia from New York City I began freelancing with an amazing little think-tank advertising agency called Status Communications. While there I worked on a series of advertising materials to boost the prospective student interest for the major art college of the area, The University of the Arts. I worked with the marketing team at Stratus and the Admissions Office at UArts to create a successful series of local newspaper and magazine advertisements, informational brochures, online banner ads, and television commercials that I was very proud of. View the television commercial I helped create with Stratus and NFL Films .
Premier Builders
Premier Builders Direct Mailer
Premier Builders Color Advertisements
Premier Builders Greyscale Advertisements
Premier Builders Event Handouts (cards, flyers, totebag)
Premier Builders Email Newsletters
Premier Builders is a Delaware-based construction and renovation company which has worked to create and restore many businesses and organization's headquarters all over the Delaware Vallery area. Another long-time client of ours at incompra, I have worked for years with the team at Premier to create many series of advertisements, marketing materals, and evolutions of their website. Their latest initiative, "It's a bright Idea", is the conceptual creation of Sara Hodgson, Candace Roseo and Pat Forester of Premier Builders, with me at the visual helm. Learn more about the Premier Builders website here.
Protect Your.Org Launch
Protect Your.Org Logos
Protect Your.Org Character
Protect Your.Org Brochure
Protect Your.Org Banner Ads
Working with Wendy Rickard of the Rickard Group, this project focused around the launch of an awareness campaign for owners of .org web domains on the rising prevelence of organizational domain registration abuse. In line with her particular brand of online marketing, I created a series of characters, materials, and online elements to work in tandem with a series of events, conferences, and online discussions about .org domanin name registration and protection. Learn more about the Protect Your .Org website here.